2. Creative
3. Art Direction
Gold
"Tip Cans," a joint effort by Every Can Counts and Careem to address Dubai's unique recycling challenges, where limited infrastructure and a comfort culture hinder eco-friendly practices. By integrating recycling into Careem Food deliveries, customers can easily collect and return used beverage cans. The app directs drivers to nearby recycling points, optimizing routes and reducing landfill waste. This initiative makes sustainability convenient and rewarding, encouraging eco-friendly habits among Dubai's residents.