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Project Dandelion aims to mobilize 10 million people for COP30 through the world’s largest digital climate protest, partnering with Strava’s 120 million users. The campaign, “The World’s Largest Protest,” encourages users to dedicate their next exercise to climate activism by choosing a distance and a cause. A symbolic yellow route to Brazil appears on their map, and they earn a Dandelion badge upon completion. Their miles contribute to a global effort displayed on the Dandelion Clock microsite, which also allows users to send messages to COP30 representatives. Leveraging Strava’s active and engaged community, the campaign uses hashtags like #IWalkedToBrazil to drive awareness and participation.