2. Content Series
3. Art Direction
4. Co-Direct
Branded Content Series
SLIM Digis 2.0
Gold - Best use of Branded Content - 2020 - Strepsils “#WishIhadAStrepsil”
Strepsils is a throat lozenge brand by Reckitt Benkisser, which didn't enjoy high engagement online like the other Reckitts brands. To switch this up, we created a 6-part mini series depicting the misadventures of Shehan, your average Colombo office-worker, who's day took a turn for the worse because of his sore throat.
The series set a new bar for branded content in Sri Lanka and soon more brands wanted another 'Strepsils' video done.