2. Design
3. Art Direction
D&AD 2026
Spatial Design / Public Spaces - Yellow Pencil
Impact / Initiative - Shortlist
Dubai Lynx 2026
DESIGN:
Design for Behavioural Change - Gold
Brand Environment & Experience Design - Bronze
BRAND EXPERIENCE & ACTIVATION :
Not-for-profit / Charity / Government - Bronze
Guerrilla Marketing & Stunts - Bronze
Cannes Lions 2026
Media - Cultural Engagement - Bronze
Not A Target
Derek Green (Chief Creative Officer)
Catherine Bannister (Chief Strategy Officer)
Santiago Cuesta (Executive Creative Director)
Frederico Roberto (Executive Creative Director)
Christopher Ghorayeb (Creative Director)
Nayan Ganegoda (Senior Art Director)
Preetam Kotian (Creative Lead Motion Designer)
Diana Fawaz (Account Director)
Bruno Regalo (Global Chief Design Officer)
Monica Gelbecke (Design Business and Ops Lead)
In 1949, 196 nations signed the Geneva Conventions, promising to protect hospitals, ambulances and medical personnel. Today, that promise is being broken.
Laws Under Attack made those laws visible in war zones—inscribing the Geneva Conventions word-by-word onto bombed hospitals, and “this is not a target” across active hospital and ambulance rooftops, placed in the line of sight of drones and those directing them.
By turning healthcare facilities into media, the campaign exposed violations in real time and forced leaders to confront and recommit to the laws of war.