2. Design
3. Art Direction
Credit and Debit Cards
Effies MENA 2024
Banking, Finance & Insurance - Shortlist
Crisis Response / Critical Pivot - Shortlist
Positive Change: Environmental - Brands - Shortlist
In response to the urgent sustainability crisis amid a global biodiversity decline, we've redefined the purpose of payment cards. Understanding the severity of the sixth mass extinction driven by human activity, we've innovated by integrating sustainability into everyday cards. Our redesigned Debit card, made from 100% recycled materials, annually saves the equivalent of 27,000 plastic water bottles and significantly reduces its carbon footprint, equivalent to planting nearly 3,500 trees each year. Each card proudly features endangered UAE species, symbolizing our commitment to conservation in our fragile ecosystem. This initiative not only meets consumer demand for sustainability but also sets a new standard in ethical consumption and brand integrity.